NEW COLLECTION 2025

THE ESSENCE OF THE Wild North

Durable, functional apparel crafted for everyday life in Ely, Minnesota. From downtown to rugged forest trails, comfort meets performance.

100%

Quality

DURABLE

Weatherproof

ELY

Minnesota

Model wearing technical jacket on an Ely woodland trail

ORGANIC CANVAS

Water-resistant

NEW
Ely Wear Collections

Built for the Wilderness

Explore our curated apparel designed for the rugged Northwoods and everyday life in Ely.

Our Philosophy

Built for the Wild, Styled for Life

Ely wear combines Northwoods durability with refined design, creating versatile apparel that transitions effortlessly from town to trail.

PILLAR I
Sustainable Fabrics
We source organic cotton and durable wools, ensuring every garment offers lasting comfort and minimal environmental impact for your daily adventures.
Ethically sourced, durable materials
PILLAR II
Functional Design
Inspired by the rugged Northwoods, our apparel blends technical performance with clean, minimalist aesthetics for seamless town-to-trail transitions.
Engineered for movement and utility
PILLAR III
Mindful Retail
Based in Ely, we foster a community that values quality over quantity, providing local adventurers with gear that respects our shared wilderness.
Conscious shopping in Ely, MN

Visit Our Ely Studio

Stop by our shop in Ely, MN to see our latest outdoor apparel and gear.

Trail Tested Gear

NORTHWOODS TESTED & APPROVED

Real gear worn by local adventurers. See how our apparel performs from the town streets to the deep wilderness trails.

4.9 / 5.0 Rating
From 1,200+ local reviews
4.95 / 5.0Brand Satisfaction

Based on 1,200+ local outdoor enthusiast reviews

99.1%Durable Quality

Rated for performance in rugged northern conditions

24 HoursLocal Order Prep

Average time to prepare your gear for pickup

Sarah wearing the Northwoods Waxed Jacket on a forest trail
true to Size (M)
32
3 days ago
Northwoods Waxed Jacket

“The fabric is incredibly durable against brush and wind. It handles the Boundary Waters weather perfectly and looks great for a casual dinner in town.”

Sarah Miller
Ely, MN
Mark wearing the Boundary Performance Shirt by the lake
Perfect Fit (L)
48
1 week ago
Boundary Performance Shirt

“Lightweight, breathable, and dries fast. I wore this on a three-day canoe trip and it stayed comfortable the entire time. Quality is top-notch.”

Mark Jensen
Duluth, MN
Elena wearing the Larch Needle Fleece in downtown Ely
Spot On (S)
27
2 weeks ago
Larch Needle Fleece

“So soft and warm without being bulky. It is my go-to layer for chilly mornings. The design is simple and functional, exactly what I look for.”

Elena Rossi
Grand Marais, MN
Tag #ELYWEAR

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Boundary Waters Dispatch

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Ely wear creates durable, functional apparel for the Northwoods. Designed in Ely, MN, for town-to-trail versatility and mindful living.

Sustainable Apparel

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